Package Design
packaging design
logo design
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This project I developed a concept for carry-out food packaging for a restaurant near the town i grew up. I chose to keep a similar aesthetic to their current identity but changing it to make it my own. For their identity I designed my own version of their logo. I chose a serif typeface as the primary and a san serif for secondary information. For the color palette I applied muted blue and sandy brown colors to keep a coastal feel. In the Imagery I made the captains wheel to be used as a recognizable icon to be associated with the business. I wanted to give the packaging an illustrative element with the fishing nets draped from the top and wrapping around the sides.
I designed the illustrations, patterning, and branding within Illustrator and mockups in Photoshop
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Check out this project on Packaging of the World!
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/f94bcb1f-78ba-4305-9539-4d3f51c78244/dc542fa2-dc4a-4498-ab8b-115c889e4b1e_rw_3840.jpg?h=8166535fae17f997f1e46c3aa45b8231)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/f94bcb1f-78ba-4305-9539-4d3f51c78244/03fd3fce-516e-4a12-81e4-6e07aa09f8d8_rw_1920.jpg?h=e0b4c10876e777757a55bc5c8eec2863)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/f94bcb1f-78ba-4305-9539-4d3f51c78244/72d36565-cd15-40c1-a5b8-8d9b5703e666_rw_3840.jpg?h=7ac66aed163a632f336fa39a8e2f826c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/f94bcb1f-78ba-4305-9539-4d3f51c78244/d71597d3-dc7f-4234-ab7e-a31c7a747690_rw_1200.png?h=105fc8dd8ed202b88a3f50c54da10af9)